If you want to stock beers in your restaurant, then you have to decide which types of beer and brands to buy. Lagers are a safe option here. These beers go well with most cuisines and are a popular choice with many beer lovers.
While you might want to stock some imported beers, there is an argument for selling domestic brands to your diners. What are the advantages of selling domestic beers in your restaurant?
Tap Into Local Tastes
While some beer drinkers like to try new beers, some people prefer to stick with brands they already know and like. Some people simply don't want to risk buying a new beer only to find out that they don't like the taste that much.
People are often happiest with beers they recognise or already drink at home and in bars. Domestic national brands are a good option here. People have some brand recognition, and they've probably already tried the beer before. They know what they will get for their money if you offer them a familiar range of drinks.
Promote Your Country's Products
If your restaurant promotes local foods and produce, then don't forget about the drinks you offer. If you fly your regional or national flag, either by cooking local dishes or sourcing local ingredients, then the beers you sell can connect with this aim. This is especially important if you want your restaurant to have a greener environmental impact.
So, look for beers which are produced in your country or region. If you buy local, then you don't have to import specialist products. You don't contribute to global freight costs, and you'll get a more environmentally friendly solution.
Reduce Your Purchasing Costs
If you import beers, then your stock purchasing costs will increase. You pay extra for non-domestic products. They have additional import and freight costs.
You'll have to pass these costs on to your customers to avoid making a loss. So, imported beers will cost them more. While some people might not mind paying extra for foreign beers, others might want a cheaper alternative.
If you offer domestic beers, then you give your customers more choice. Even if you also sell some imported beers, local products are cheaper for you and your customers.
Best-selling beers in Africa, such as Kenya's Tusker beer, are a great choice for your restaurant. To make an order, contact your drink and food supplier.
For more information, contact a brewery in your area, such as Kenya Breweries.